View CMA marketing examples by
clicking a link from the list below.
  Fausto's Food Palace
  Key West Brewery
  Radiant Cut Diamond
Key West Marketing for Beer Manufacturer
The Key West Brewery
  KWB came to CMA/ to establish their brand image, increase their market and develop a model KWB retail stores. An exciting new logo was designed to update their corporate identity

and to be used in creating a line of KWB merchandise. After evaluating the sales for the previous year, market research took place. There was a census of street traffic at the proposed retail location, as well as taste tests and focus groups for tourists, locals and the gay community. A budget was then planned and included a business model for the new store that included free beer tastings. This well received plan was used as a model in other locations.

>Key West Brewery
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Caldwell Marketing & Advertising-

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Serving Clients in Asheville NC, The Hamptons New York,
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Key West • South Florida • 33041
(305) 295-9533

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2006 CMA has expanded to Asheville NC

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