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Copywriting- Birkenstock Old Town Key West
The Annual Womanfest Festival held in Key West is a celebration of women who love women. The event brings thousands of lesbians from all over the country to Key West. The official motto of Key West “One Human Family” embraces the diversity and understanding of alternative lifestyles.

Birkenstock of Old Town, a family-oriented store carrying this well-known line of German shoes, wanted to support the event as much as advertise in the Festival’s program. The headline, “Show Them Where You Stand” celebrates not only the shoe, but also the freedom of lifestyle choices. In-line with the conscience of Key West, “Sandals for One Human Family” was used a sub-headline.
>Birkenstock Key West
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